Affordability has historically been associated with housing, healthcare, higher education, etc., and defined as to the extent to which something is affordable, as measured by its cost relative to the amount that the purchaser is able to pay.  But the theory of affordability is not only based on price and the ability to pay, but also on the degree to which a product or service is delivered to the customers requirements and expectations.  In addition, affordability also includes the factor of the expense needed to deliver value.

Affordability is not just price and ability to pay any longer.  Affordability, from the perspective of product and service providers, is about delivery of value.  When taking on the integrated perspective of Value, Customer and Cost, any organization can leverage, advantage and improve its offerings.  Affordability is from the Customer’s purview balanced with the Value being provided, including the price and expense involved in delivering that value.

The result; Customer demand increases, as the Value delivered meets and exceeds requirements and expectation at a lower price, involving lower costs for the provider.