Affordability, the book, was released a couple of weeks ago.  The interest and application of Affordability is beginning to grow.

In order to lead an organization to Affordability;

1. Adopt the Philosophy and the Aim of Affordability:  The Integration of Value, Customer, Cost
2. Define Value, Customer, Cost
3. Set Direction, Provide Purpose, Vision and Mission
4. Align the Right Resources to accomplish the Goal
5. Motivate the People
6. Communicate the Message
7. Execute the Plan (continue planning and adjusting to changing conditions)
8. Model the Way (in other words, ‘walk the talk’ and get engaged)
9. Inspire a Shared Vision
10. Challenge the Processes everywhere
11. Enable all Others in the organization to Act
12. Encourage the Heart

Start Today.